Building a Brand and Web Presence for Big Tree Little Tree, LLC

Portfolio Work /

Leveraging a custom web builder to create an online presence for a local small business specializing in plant delivery and landscaping services.

Client
Big Tree Little Tree, LLC

Year
2023 - 2024

Problem

Big Tree Little Tree LLC, a local small business selling plants and landscaping services, faced a few challenges in establishing an online brand presence, including:

  • Online Presence: There was no website for customers to refer to, causing poor online visibility and ineffective brand communication.

  • Brand Identity: The plant nursery lacked a cohesive brand identity, making it difficult to align social media marketing initiatives with the overall brand strategy.

Approach

To address these issues, a holistic approach focusing on improving brand development, content strategy, and the creation of an online presence using a custom web builder was implemented.

  • Establish a recognizable brand identity that resonates with the target audience.

  • Develop a comprehensive content strategy to enhance customer engagement.

  • Build a modern, user-friendly website to improve online presence.

Process

Brand Development

  • Facilitated discussions with owner to define brand values, mission, and vision.

  • Designed a visual identity based on an existing company logo including color palette, typography, and brand guidelines to ensure consistency across marketing materials.

  • Developed a strong brand voice and tone for all communications to align with the nursery’s values of dependability, high quality, and exceptional customer service.

Website Development

  • Designed mockups focusing on featured inventory and landscaping services.

  • Identified and customized a web builder platform to create a flexible and easily maintainable website.

  • Integrated high-quality content including custom photography, inventory descriptions, and customer testimonials.

Content Strategy

  • Reviewed existing content to identify gaps and areas for improvement.

  • Created a content plan outlining communication channels and publication schedules.

  • Implemented SEO best practices to drive organic traffic to the website.

Testing and Iteration

  • Ensured the website was fully responsive to provide an optimal experience on both desktop and mobile devices.

  • Gathered feedback from end-users and made necessary changes before launch.

  • Trained the business owner on how to manage and update the website using the custom web builder.

Results

  • Successfully developed a cohesive and visually appealing brand identity that differentiates Big Tree Little Tree LLC from its competitors.

  • Launched a new, user-friendly website that significantly improved online visibility and allowed for enhanced brand communication through a custom content strategy.

  • Received excellent feedback from business owner and customers praising the improved online experience and the nursery’s new brand image.

Conclusion

Like many locally-owned small businesses, Big Tree Little Tree LLC faced a few challenges in making their already exceptional reputation stand out to their target audience. Developing a consistent brand voice, content strategy, and online presence transformed a backyard business into a professional, full-service plant nursery that its customers feel they can depend on for top-notch online engagement.